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WHY RADIO PERSONALITIES CONTINUE TO ATTRACT LISTENERS IN THE AGE OF SOCIAL RADIO

Radio is the original social network for sharing information, stories and building communities via airwaves. These days, radio stations take advantage of social media platforms to deepen audience relationships. There are more engagements both on-air and off-air in the modern world thanks to online networks that build more audience loyalty.

But there is something about radio personalities that keep listeners listening for longer. From their voices, personalities, or the stories they share, many people have formed bonds with radio hosts that have endured for years. There is so much digital content in the modern world, but notable radio personalities like Mark Thompson radio host, continue to attract listeners more than ever. What is it that they do that continues to retain their audiences and engage them?

People experience a connection with radio personalities.

Radio hosts attract different audiences in specific demographics depending on the radio station and format. Radio personalities are public figures and represent brands that their audiences identify with. According to research, many people put similar weight in a radio host’s product recommendation as they put their family and friends’ suggestions on social media.

The reason is that radio hosts let people into their own lives and identify with their situations. By sharing information and relatable stories, they form powerful bonds with their listeners.

Radio hosts are a trusted source of information.

People rely on radio hosts for trusted information about what is happening in their communities. People tune in when they are driving, going about their businesses, on the bus traveling to new destinations to find out what is new and happening at the moment. People rely on radio personalities to update them on traffic during rush hours, and whenever something big is happening, they always turn off the music and disseminate valuable information.

Radio hosts are one of the most memorable public figures.

One thing that people always remember is the voice and stories of their favorite radio hosts. From humor to political controversy, every radio host has identifiable hallmarks that their audience immediately recognizes.  Some of them have nicknames and catchphrases that have been associated with them for years. That is why brands use radio personalities for marketing campaigns to create memorable moments of their brands or products for their consumers.

Social networking facilitates conversations off-air.

In today’s digital age, radio hosts continue with conversations off-air through social media and podcasts. That enables them to maintain conversations, dialogues, and connections off-air. It can be in the form of recorded youtube videos, podcasts, streaming platforms such as Facebook and Instagram live. The notable thing is that many radio hosts have extended podcasts available off-air for listeners to catch up with what they missed while going on with their daily activities.

Content sharing is key.

Radio is becoming exciting with creative content such as comedic exchanges between hosts, political analysis, and in-studio webcams that capture the show’s happenings that radio stations upload on various platforms. Listeners also have the power to control what they listen to by presenting their requests through engagements on social networks.

The bottom line

There is no doubt that radio personalities continue to dominate our social world and are an excellent resource for the communities.

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