When it’s time to plan a marketing event for your business, which is a more cost-effective choice; Employ event managers outside or use your internal marketing team?
The first instinct you might choose an internal marketing team. After all, you have paid their salaries so they don’t need to hire other people. But it’s not so fast.
Using an internal team you can spend your money in the long run. Of course, the future costs will be absorbed in the salary list, but your ROI is likely to suffer. This is why.
Benefits of focus
First, let’s assume your marketing team like every other marketing team on the planet. They are busy managing several complex projects with competing schedules. If you assign it by coordinating an event, they will handle details between email sales Fielding teams, write scripts for radio ads, and set the content calendar for the next three months.
Meanwhile, the outside event manager is focused on your event. He took the details of work from the shoulder of the marketing team but still collaborated with them on a picture of the big picture marketing.
While your in-house marketers are generally, your event manager is a specialist. All of his energy and his talent entered the planned event carefully exceeded your goals.
Proven expertise and connection
Everyone has heard axioms, practice makes perfect. While your in-house team can set one or two events a year, a professional planning professional has dozens or even hundreds of successful events under their belts. He knew what was successful and what did not and brought you the interests of his expertise.
Experienced event planners know where costs can be cut without saving on quality. They use their expertise to make sure every dollar you spend gives you a refund as high as possible.
In addition to its expert knowledge, it is ready with a list of vendors, places, service providers, and other service providers that can ensure your event sounds without obstacles. He knows the best in this business and will take them where they can be the most effective for your event. Sometimes he can even change the relationships that already exist in discounts or special offers for you.
Event manager oversee the trend
Sure, your marketing team might know all about the latest trends in marketing in and how to use large data, but do they have their fingers on the event industry credit? Do they know the next hot trend and how do you use it for your business? Probably not.
Professional event planners make it their duties to find out where the industry is running and what tends to work in the future. He will ensure that your event exceeds the expectations of participants by providing the latest and the largest offered by the industry.